The Technology Agnostic Content Model

Content Models: Getting Started with Structured Content introduces the technology-agnostic content model as a helpful tool when imagining and architecting content for the web.


What You Need to Know About the Content Model

The Content Model….

  • documents all the different types of content that exist for a given project;
  • contains detailed definitions of each content type’s elements;
  • defines relationships between content types;
  • captures the structure that informs the way content will be assembled, reconfigured, and reused.

“This example of a high-level content model shows the relationships between various content types on a website. The boxes (biography, speech, blog post, etc.) represent content types. The arrows represent opportunities to automatically – dynamically – connect or reuse content. A program page might connect to speeches, blog posts, research reports, and FAQs related to that program. Speeches and blog posts might also connect to employee biographies. For example, recent speeches and blog posts by the company president might appear on her page. Research reports about a certain program might be aggregated into a filterable, sortable list.”